competition boost Google's revenue...

I was searching for "99acres" in Google and their site www.99acres.com was listed first in the search result. In the same result page they also had an ad displayed at the top of the results (as main sponsor link). On the left side, other competitors' ads were displayed.



Google Trend shows, some considerable amount of people have searched for this keyword "99acres". I assume most of them would have searched for the real estate portal and not the mathematical calculation.

If Google charge 99acres based on the count of impressions, then by this time 99acres would have paid some considerable amount of money to Google. Suppose if the users had clicked on that Sponsored Link(which is actually the first link in that page), then they would have paid even more money.

Sad 99acres. Even after coming first in the search result, they are still paying Google to get their own visitors. If they don't bid the highest amount for this keyword, some of their competitor will do it and get listed first as sponsored link. Same applies to the keyword MagicBricks.

By the way is this legal to allow someone to bid on their competitor's brand/product name?? I don't think Google have any policies on this. Smart Guys!!

Well its because of these companies like 99acres and magicbricks, I am using many of Google Services - free of cost!!!

Thank You Guys!!