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Friday, August 18, 2006

Muhurtha pudavai ready..... Mappillaiyum thaaan!!!!

RMKV Silks, Chennai has always been a pioneer in bringing in creative ideas into the textile industry and also marketing them in perfect ways. When other competitors were playing jingles about their Discount Sales (infact very nice jingles!!!), RMKV was stylish in promoting their products in different ways.

I think most of their attempts like World's Longest Saree, Cindrella Pattu Pavadai (Hmm cho cute!!! All dads wud love to buy this for their daughters), Silk Saree with 50K+ colors (this one looked like a lungi to me - heheheh), Silk Saree of any color of your choice, and blah... blah.. blah.. all had good responce from the public.

Now very recently they had launched a new type of saree called "Reversible Silk Saree" that has four colors. This time too Jothika looks ravishing in that saree and wait a second... the saree costs Rs 68K+ (appadiyov!!!). Hopefully, I guess cheaper version of this saree might arrive for the Diwali.

Whats more interesting for me here is the perfect timing of the ad that is being shown in TV channels. Just when Jothika comes as a bride and says "Muhurtha pudavai ready, mappillai????" with her cute expressions, you hear the news that "Actor Surya will marry Jo, the next month".

Really interesting na!!! This should have been a real sweet surprise for the RMKV team.


Blogger Dheepa said...


I hav also been checking those RMKV Ads...cool ones...!
espcially this "Indha color promise"..

And media is making the best use of the marriage of Surya-Jo...see even TVS has made use of it...Surya blushes to glory when this anchor Vijay Sarathy asks him "enna sir adhe ponnu thaane !!?"


12:41 AM  
Anonymous Vignesh said...

Nalla "Joe"llirukka machiii ....

btw how abt u??

Ponnu ready, eppo ... ;)

11:44 PM  
Blogger N.Shankar said...

hi Vetti Officer,

I still wonder whow how you are posting about jothika's marriage sooo cheerfully. I still remember the way you 'jollified' while watching Jothika in the movie Mayavi.. ( our famaous outing ).....

I like your spirit. Now that jothika is about to get married, i am sure that all your attention has turned towards...ASIN.. right na???

1:44 AM  
Blogger Vetty Officer said...


espcially this "Indha color promise"..

seems this one had tremendous response from the public. Not a surprise, as most of the time we decide the color long before we plan to buy a saree. How nice it would be when we get the same color in our mind la?!?!.

RMKV hit the right spot here!!!


8:50 AM  
Blogger Vetty Officer said...

Hi Vignesh:

Welcome Nanba, thanks for knocking my blogs!!

ingae Mappillai ready..... ponnuku thaaan waiting ;-)


8:57 AM  
Blogger Vetty Officer said...


You said "cheerfully" ?!?!?
Didn't you hear a transformer blasting sound when Surya blushes in that TVS Ad. ;-(
Angels must be really Crazy!!!!


9:05 AM  
Blogger Dheepa said...

Sari sari....

VO tension agadha!!

U wil get a gal like Jo..but jus imagine if she is gonna buy sarees like Joe in RMKV, (espcially the reversable saree) imagine your plight!!

She wil empty your pocket ... :-)


3:10 AM  
Anonymous Anonymous said...

Do you have copy writer for so good articles? If so please give me contacts, because this really rocks! :)

4:28 AM  
Anonymous Anonymous said...

I read about it some days ago in another blog and the main things that you mention here are very similar

10:03 PM  
Blogger Vetty Officer said...

@Guest 1
//Do you have copy writer for so good articles? If so please give me contacts, because this really rocks! :)

are you sure?? Hope you aren't making fun of my posts. :-)

7:38 AM  

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