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Saturday, August 23, 2008

Is Seth supporting click fraud???

Arguments aren't new in the online community. Then and now, they keep happening here and there. Interestingly this time its about the online marketing expert Seth Godin's blog post : "Ads are the new online tip jar"

"If every time you read a blog post or bit of online content you enjoyed you clicked on an ad to say thanks, the economics of the web would change immediately. You don't have to buy anything (though it's fine if you do). You just have to honor the writer by giving them a click."
Seth wouldn't have expected such response from his audience, when he posted that. Few called it plainly a stupid idea, few questioned if he was supporting click frauds, few said this will screw the advertisers and lot more.

It seems even his inbox was filled with such hot arguments, that he immediately came with a follow up post, and then had to update the same post with another apologize. He says though such visits (thanks giving clicks!!!) appear to have low conversion rate, it is possible to convert those visits into sales by proper designing of landing pages.

Mark Widawer has something interesting on this.

Always interesting to see such arguments.

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Blogger Venkat said...

Ads are for noobs. I haven't seen a single Ad online which helped me making any kind of buying decision.

I started browsing Internet sometime in the late 90s. Till date I've never clicked an Ad. Starting from 2004, I never even got a chance to see an Ad online.. thanks to Firefox + AdBlockPlus

10:12 AM  
Blogger Vetty Officer said...

//I haven't seen a single Ad online which helped me making any kind of buying decision.

Online content based ads are mostly meant for pointer chasing and hence will be mostly clicked only when the user searches for some information.

This is the reason, pages having how to tips and coming first in search result always make more revenue.

7:56 PM  
Blogger N.V.Prashanth said...

Now more and more people are discussing Seth. Isn't this a marketing campaign in itself?

9:54 AM  
Blogger Vetty Officer said...

On the other side, its because Seth had said that, it is being discussed so much..

but to be frank, I really don't understand most of this guy's posts!!!

4:26 AM  

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