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Friday, January 11, 2008

Tata Nano - Rs. 1 Lakh Car....

Finally the Tata have launched their Rs. 1 Lakh car. No doubt this is gonna revolutionaize the indian car market. Unlike the consumer electronics, in automobile industry, every year the manufacturing cost always keep increasing. In such a scenario, manufacturing a car within Rs. 1 Lakh is a real great achievement. Kudos to the engineering team

Well the achievement doesn't stop here. No one would like to use a crap just because it is cheap.
So thats gonna be the toughest challenge for the TATA. They need to ensure safety, value for money and everything that an average Indian expects.
Only if this is delivered this Tata product would fulfill the car dream of an ordinary middle class Indian.

Then definitely this car would be an History. Hope the Tata will do that too....

Tata, Tata Nano, Nano, 1 Lakh, 1 Lakh Car, Tata 1 Lakh Car, Tata Rupees 1 Lakh Car, Tata Car

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Blogger Venkat said...

One of the biggest challenges for Tata: How many of us are willing to buy a car which has the 'world's cheapest' car tag on it? :D

12:44 AM  
Blogger Vetty Officer said...


only very few might not prefer a car with such tag.

For a person who earns around 1-2L per annum and has a dream about a car, this Tata Nano is a boon. Remember, majority of Indian families come under that segment. So my wild guess, such Cheapest Car Tag shouldn't be a problem for them.

6:32 AM  

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